- marketing efficiency study
- contrôle m d'efficacité du marketing
English-French business dictionary. 2013.
English-French business dictionary. 2013.
Marketing performance measurement and management — Marketing Key concepts Product marketing · Pricing … Wikipedia
Marketing-mix models — measure the impact of marketing activities, competitive effects and market environment on sales of a product. This method is extensively used in Consumer Packaged Goods (CPG) industry, although it is now being adopted in retail, telecom and… … Wikipedia
Marketing decision support systems — (MKDSS) is an information system that helps with decision making in the formation of a marketing plan. The reason for using an MKDSS is because it helps to support the software vendors’ planning strategy for marketing products; it can help to… … Wikipedia
Marketing mix modeling — is a term of art for the use of statistical analysis such as multivariate regressions on sales and marketing time series data to estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics. It… … Wikipedia
marketing — /mahr ki ting/, n. 1. the act of buying or selling in a market. 2. the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. [1555 65;… … Universalium
Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product … Wikipedia
Mobile marketing research — describes a method of data collection means by using functions of mobile phones, smart phones and PDAs. It makes use of strengths from mobile communication and applies these strengths to research purposes.[1] Contents 1 Background 2 Definition… … Wikipedia
Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… … Wikipedia
Imagetransfer — bezeichnet in der Werbepsychologie die Übertragung von Imagebestandteilen von einem Imageträger (Produkt, Marke, Person o.ä.) auf einen anderen. Der Aufbau einer neuen Marke ist teuer und mit hohem Risiko verbunden. Die Floprate neuer… … Deutsch Wikipedia
Crop diversity — is the variance in genetic and phenotypic characteristics of plants used in agriculture. Crops may vary in seed size, branching pattern, in height, flower color, fruiting time, or flavor. They may also vary in less obvious characteristics such as … Wikipedia
labour economics — Study of how workers are allocated among jobs, how their rates of pay are determined, and how their efficiency is affected by various factors. The labour force of a country includes all those who work for gain in any capacity as well as those who … Universalium